What is Field Marketing?
What is field marketing vs event marketing?
For a long time, event marketing was the common term used to describe marketing at live events, often the role was looked at as event planners. But as the practice’s use increased the scope of the roles broadened to include event strategy, ROI tracking, defining goals and metrics, creativity, marketing and sales, and content creation. Event marketing can be looked at as a role that exists within the larger scope of field marketing.
What does it do?
Field marketing creates personal connections through experiential marketing. It covers more of the importance of make a relationship with leads compared to digital marketing. If digital marketing is casting a wide net, field marketing is targeted fishing for relationships. This personal connection is inherent in in-person interactions, compared to communication online.
Responsibilities of Field Marketers
Field marketers work closely with sales teams to generate leads, in tradeshows that can be prospects, and for a private event that involves account-based marketing campaigns. They often are a bridge between sales and marketing, while not wholly in either silo. They set the scene to develop connection.
Measuring Success
Measurement is vital. Metrics include demand generation, account-level engagement, and pipeline metrics. These metrics provide insights into lead qualification, attendee engagement, conversions, and revenue generation.
Common metrics include:
- Number of MQLs
- Actual attendance numbers
- Time spent in an event per attendee
- Number of collateral content used
- Won revenue
Yes, we can book a free 10 minute calls to talk about projects and consulting goals. We enjoy any opportunities to talk about field marketing plans.
No, we are independent field marketing consultants. We specialize in B2B field marketing strategy and guide the implementation of field marketing plans.
We focus on field marketing, but something all events professionals can do is project management. When these services need to align with the field marketing plan we coordinate and supervise such work through subcontractors or agency partners. These skills are specialized and working together with professionals will produce a product that is better than the sum of its parts.
Our pricing varies based on the project's scope. Advice and strategy are at the top end of the scale at 250$/hr CAD, and marketing research and onsite work are the lower end at 75$/hr.This approach reduces consulting costs while maximizing return on investment.
Our home base is in the Vancouver area. While we can work on-site in Vancouver, we predominantly serve clients virtually and have been known to travel for clients.
Most of our services can be managed remotely through communication channels like phone/email, Zoom, and Google Drive. In cases where physical presence is essential, such as running an event, or in-person strategy meetings, we are available to travel to your site.
We shine at helping businesses strategize their field marketing plans, design and procure tradeshow booths, design private events like dinners and golf tournaments, get speaking engagements, and build presentations.
We bill straight from time tracking software and maintain full transparency regarding marketing fees. We understand the importance of clarity and authenticity in delivering value.